Once More, With Feeling: Emotional Design

Paul Weaver, VP User Experience & Human Factors Research, Cerner. While all design elicits an emotion, how many people today can honestly say they design their solutions with the customer’s feelings in mind?

Paul discusses the principles of emotional design, both from his own experiences and learning at Nintendo, Ion Storm and Disney, as well as highlighting other best practices and principles that he has picked up along the way. Sharing both in-game and in-app examples of emotional design in play, Paul will share some new perspectives to apply to future design work in healthcare settings, and the role that user experience (UX) plays in product development.

Additional suggested search terms: usability