Morgan Bradham, MBA, Executive Director Quality Improvement & Care Coordination, and Ashton Glasgow, PharmD, BCACP, Clinical Pharmacist, Palmetto Primary Care Physicians. Palmetto Primary Care Physicians, the largest independent physician practice in South Carolina, has competed successfully with larger, integrated groups in the new arena of value-based care. Palmetto PCP leaders believe that their No. 1 competitive strategy is their physicians and their laser focus on quality of care and leaders have enabled this through deliberate and intense focus on data and analytics. Morgan and Dr. Glasgow highlight Palmetto’s data-driven approach to engaging their physicians in their drive towards raising the standards of care, and discuss insights into how this was a key strategy in helping the organization gain $4 million in shared savings from their various ACO contracts