Thinking Like a Brand: How to Build Loyalty in the Age of Digital Disruption

Thomas Selva, MD, CMIO, University of Missouri Health Care, Amanda Hammel, SVP & CIO, Memorial Hermann Health System, and Dick Flanigan, SVP, Cerner.  In an age of consumerism, new market entries and digital disruption, driving loyalty to your healthcare organization is more important than ever. Learn from three industry perspectives as they address strategies and best practices for creating brand affinity for a healthcare organization through personalized outreach and healthcare management, organizational change management, and expanded service areas, just to name a few. They also explore the importance of having senior IT and marketing leaders as part of the strategic planning team to incubate new technologies, innovations and partnerships to drive value and loyalty in the age of digital disruption.