WEBINAR | Creating Value through an Omni Channel Personalization at Texas Health Resources

Michael Parris, MBA, VP, Data & Analytics, and Natalie Dion, Senior Director Data Operations, Texas Health Resources. Texas Health Resources is using consumer personalization coordinated across multiple channels to create a stickier consumer experience. Giving consumers personalized nudges to move them along the care journey, THR tracks all of their touchpoints (clinical and digital) and uses their preferences to guide the next communication and improve their health.