Addressing Patient Hospital Concerns Post-COVID with Precision Marketing at AdventHealth

Anthony Cadieux, Executive Director, Strategy and Digital Marketing, AdventHealth; Jason Brown, CEO, BPD Advertising; and Tyler Ford, Director, Optum. Many health systems around the country have been impacted by shutdowns related to COVID and rising consumer concerns regarding the use of healthcare services during a pandemic.

Learn how AdventHealth teamed up with marketing and analytics partners BPD Advertising and Optum to leverage consumer insights from national research and a newly developed COVID Concern Index model to build highly personalized messaging and targeted digital strategies that addressed these concerns, changed behaviors, and increased engagement across the system.