Keith Shah, PhD, SVP Strategy & Growth, and Sasha Preble, Senior Director Strategy, Growth & Transformation, Optum Advisory Services. The COVID-19 crisis has impacted nearly every facet of the healthcare industry. “Business as usual” has taken a back seat to rethinking the U.S. healthcare model going forward, from delivery to financing. In our new reality, key market forces are accelerating many trends and activities that had historically been slower to move, such as digital transformation, decisive action to lower total cost of care (TCOC), and the primacy of consumer decision-making. In this teleconference, we posit the most significant post-crisis environmental features, discuss how they create challenges and opportunities for industry players, and offer strategies providers and payers can take to win in their respective markets.