Business Relationship Management Journey at Henry Ford Health System

Mike Murphy, Director, Business Relationship Management, and Patrick Anderson, Senior Consultant, Business Relationship Management, Henry Ford Health System (HFHS). At HFHS, the Business Relationship Management (BRM) team was created to be a liaison between Corporate IT and their customers across the health system. Much like patients can struggle with engaging the wide array of clinical specialists and support services available to support their treatment, Information Technology customers struggle to identify and access the services Corporate IT provides. This presentation discusses the factors that led to the creation of BRM at HFHS, their journey of transformation and growth of the BRM role and its implementation, as well as the hurdles and lessons learned along the way.