Donna Akerson, RN, Director, and Shaun Rangappa, MD, Specialist Leader, Deloitte Consulting LLP. Donna and Shaun discuss emerging themes in EHR Optimization across multiple client experiences. How have optimization efforts demonstrated clear value, and what are some lessons learned from the field thus far in both inpatient and ambulatory settings? Areas of discussion include: 1) demonstration of financial value, 2) demonstration of clinical value, and 3) demonstration of workforce value, specifically associated with workflow efficiency, end-user proficiency, adoption and organizational allegiance.