Russ Rudish, Amry Junaideen and Rena Mears, Deloitte Consulting. Recently the press has reported numerous breaches of patient records and health care data. An increasing number of health care providers associated with these breaches are being held accountable at a cost of millions of dollars. How can you protect patient data more effectively? We discuss: maintaining security while providing greater and more efficient access to data, key questions to answer in managing the data lifecycle, and developing a risk-based approach to data protection and privacy efforts. Learn about key privacy issues facing health care companies today and how your organization can implement a more effective data protection and privacy program.