Ferdinand Velasco, MD, Chief Health Information Officer, Christy Benson, Director of Clinical Informatics, and Shawn-Marie Herring, Manager of Clinical Informatics, Texas Health Resources. The session discusses the increasing importance of quality transparency in the era of accountable care. They describe the journey in making the strategic decision to share quality and safety data with the public, discuss lessons learned, and outline future plans for taking performance transparency to the next level.