Utilizing CRM for Patient Outreach at Virginia Mason

Mani Nair, IT Director of Software Engineering and Business Intelligence, and Ellen Wiegand, VP & CIO, Virginia Mason Health System. Virginia Mason patients are very engaged with online tools, and approximately 70% of Virginia Mason’s patients are active users of the patient portal. Virginia Mason patients have expressed that they expect to be reminded to come in when they are due for care, but traditional patient portals fall short in coordinated patient outreach. Learn how Virginia Mason used customer relationship management (CRM) tools, integrated with the EMR, patient portal and back office solutions, to proactively pull patients in for the care they need when they need it.