Daniel Edelman, MD, Former Regional CMIO and Chief Pop Health Officer, Cleveland Clinic Martin Health. Different pathways and workflows often cause the referral process to be unreliable or inefficient. As markets get more competitive, we must give provider referrals the same rigor and focus as other areas of healthcare to keep patients and dollars in-network. Dr. Edelman has more than a decade of CMIO experience and a passion for decreasing variability and improving outcomes in healthcare delivery. He shares insights on standardizing and optimizing referral workflows with defined intent to achieve predictable results by utilizing the power of algorithms and advanced technology. Topics to be discussed include referral decision factors, stratification of aligned and mal-aligned providers, referral coordinator engagement and integration, and outcomes management.