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Joseph J. Fifer, FHFMA, CPA, President & CEO, Healthcare Financial Management Association, and Paul Keckley, PhD, Managing Editor, The Keckley Report. Join Paul Keckley and Joe Fifer as they debate what’s in store for health systems in the years ahead, including their continued public health role, payer/provider incentives to improve health, consumer tech investment/ROI, the pressure to reduce total cost of care, and future scenarios for delivering primary, acute, and home care. Paul and Joe will share their perspectives on such intriguing questions as: Will mega-systems continue to grow or will FTC/DOJ block the race to scale? Where will America shop for their primary care? Why is it difficult to achieve meaningful hospital price transparency? Who will win the healthcare data battle? A day of reckoning on racial inequities is coming in healthcare and if health systems don’t fix it, who will? What is a likely political solution to universal coverage? “Margin is available if you manage it differently” – who is likely to emerge as winners?