Craig Kartchner is AVP of Marketing and Customer Experience at HonorHealth in Scottsdale, Arizona. His focus has been in three main areas: 1) Improving the customer experience, 2) Building HonorHealth’s brand among all its audiences, and 3) Growing HonorHealth’s business through data-centric marketing. Craig has worked to make healthcare more accessible and frictionless by listening closely to customers, adopting new technology, and constantly making operational and clinical changes on behalf of patients and their families. He believes that the most dangerous words in the pursuit of better customer experience are “this is how we’ve always done it.” In addition to marketing and customer experience, Craig leads digital and web strategy, customer research, content marketing, CRM strategy, analytics, and marketing automation efforts.

Bio posted October 2020

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