Assistant Vice President for Digital Engagement | Baptist Health

Kevin Smith is assistant vice president for Digital Engagement for Baptist Health, reporting to the system’s chief Strategy and Marketing officer. In this role, he leads the development and implementation of the system’s digital marketing strategy, ensuring that the system maintains a consistent, high-quality presence online. This oversight includes internal and external websites system-wide, a customer relationship management (CRM) program and social media channels, as well as the development of a marketing call center.

Smith joined Baptist Health in 2014 as director of Engagement and previously served as director of Inbound Marketing and Analytics for University of Pittsburgh Medical Center and as the interactive marketing manager at Saint Joseph Health System/KentuckyOne Health in Lexington. He earned a master’s degree in business/marketing from Morehead State University and a bachelor’s degree in marketing from Eastern Kentucky University.

Posted December 2019